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Privacy Policy Key Definitions:

This privacy policy is intended for the users of Asiafora Ltd., registered at 30, Stephenson Road, Arborfield, Reading, RG2 9NP. The company operates the website www.asiafora.com.

The purpose of this policy is to explain how we collect, control, process, handle and protect your personal information while you browse or use this website and interact with Asiafora Ltd. If you do not agree to the following policy details, you may wish to cease using this website, and refrain from submitting your personal data to us.

  • “our”, “us”, or “we” refers to the business, Asiafora Ltd.
  • “you”, “the user” refers to the person(s) using this website.
  • GDPR means General Data Protection Act.
  • PECR means Privacy & Electronic Communications Regulation.
  • ICO means Information Commissioner’s Office.
  • Cookies are small files stored on the user’s computer or device.

As the “controller” of your personal data provided by you in the interactions with the website and Asiafora Ltd., we understand the importance of your privacy. As a user, you have the right to object to our processing your personal data for Asiafora’s legitimate business interests. For more information about your rights and how you can exercise them, please visit the section “Your Individual Rights“. We are adherent to EU General Data Protection Regulation (GDPR), the Data Protection Act 2018 (DPA), the Privacy and Electronic Communications (EC Directive) Regulations 2003 and all equivalent data protection laws in force in a relevant jurisdiction area (United Kingdom) where the services are executed.

We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists.

 

Key principles of GDPR:

Our privacy policy is based on the following key principles from GDPR:

  • Lawfulness,
  • Fairness and transparency
  • Purpose limitation,
  • Data minimisation
  • Accuracy
  • Storage limitation
  • Integrity and confidence

 

Personal data- how do we collect and process it?

 

Definition: Personal data is all the information which represents your identity directly (for example, your name) or indirectly (for example, interaction details gathered during your use of our services).

What personal data do we collect and how?

We may collect, store and process different kinds of personal data which are detailed in the following section:

  • Identity and Contact Details:this may include your first name, last name, email address, home address, mobile/contact numbers, username or similar identity details that are shared when you create an account with us, or share on feedback forms or reviews.
  • Marketing Data: this may include your preferred medium for receiving marketing communications, such as newsletters or other communication preferences expressed in your interaction with the website.
  • Technical Data: this includes the internet protocol (IP) address used to login to the site, your login details and any information of software on the devices you will use to access the Asiafora website or app. We will track your use of our website services through cookies so that we can seek to provide user-friendly features and functionality on the Asiafora website, monitor usage, and provide our users with a more personalised experience. For details on how we use Cookies please refer to our Cookie Policy.
  • Profile Data:this may include your username and password, your interests, preferences based on the classification/ categories of data on the Asiafora website, and any feedback / review responses.
  • Usage Data:this may include information/ statistics about how you and other users use our website, app and services. Usage data may include heads such as number of hits, most preferred categories etc.
  • Personal Communication:Asiafora may collect any additional personal data that users provide during ongoing interaction via email, post or telephone, through the Asiafora website or app. On occasions when you contact us by telephone, we may record the call for training and continuous service improvement and to comply with our legal obligations. This data may be used to deal with any dispute or in defence of a claim which may arise in the course of your interactions with us.

 

How we process your personal data?

We use your personal data for the following purposes:

  • We use your personal data to create and process your account information.
  • With your consent we may use your contact details to send marketing information and keep you informed of services offers/ promotional offers by email, SMS, post or telephone depending on your stated preference. You have the right unsubscribe from our direct marketing by contacting us (Please refer to the Contact Us section)
  • We will use technology, specifically cookies which track the use of our website, app, and other services. This data is used to build user profiles and map their preferences. This activity will ensure that as a user you are more likely to receive direct marketing and promotional offers that are tailored to your specific preferences, based on your previous activity and categories accessed on our website. You will still have the right to object to us processing your personal data for marketing decision-making (refer to Your Individual Rights section)
  • As a website providing listing details, processing personal data is the legal basis for us carrying out listing activities. In doing so, we will take into account that your interests and fundamental rights and freedom is not overridden by the processing of such data. (please refer to Our Legal Requirements and Premises for Processing Data section)
  • We may use your personal data for internally training our personnel. This is to ensure that our staff have the required knowledge and expertise to meet the expected user experience. For example, if you contact us via telephone, we may record the call and make notes from the call for follow up, training and continuous service improvement.
  • We will use your personal data for business analysis (for example User profiling). On such occasions, we might involve a few users in activities, such as surveys and other market research processes. Users might volunteer for these activities and we will use survey responses and feedback to improve our services.
  • As a listing business, we will process personal data while we maintain, classify and administer our internal records. This will include processing your data to ensure that the information we maintain about you is accurate.
  • We will use your personal data to respond to any enquiries, or resolve any complaints and dispute which may arise in the duration of us providing our services to you, in an effective manner.
  • We might process your personal data to detect, analyse, investigate and prevent fraud to be compliant with our legal obligations. On occasions, we may on request need to disclose your personal data to law enforcement agencies such as the trading standards organization.

Exceptions:

  • We do not share your personal data with any of the businesses listed with us. Asiafora Ltd. will not be responsible for any contact details shared by you with any business listed on this website for promotions etc. conducted by them.
  • We will not be responsible for Users who share their identity details on third-party websites, which are linked from the listings on Asiafora.com
  • We will not be responsible for any personal details, data or information shared by users in telephone communications, with businesses listed on this site.
  • We will not be responsible for any personal details, data or information shared by users in communication arising out of claims and disputes that the users might have with businesses listed on asiafora.com.
  • We will not share your personal information with any third party or person located outside EEA under any circumstances.
  • Sponsored links, Affiliate tracking: Our website may contain advertisements, sponsored and affiliate links on some pages. These are typically served through our advertising partners: Google Adsense, Amazon Affiliates etc., or are self-served through our own website. We only use trusted advertising partners who each have high standards of user privacy and security. However, we do not control the actual adverts seen / displayed by our advertising partners. Our ad partners may collect data and use cookies for ad personalisation and measurement. Where ad preferences are requested as ‘non-personalised’ cookies may still be used for frequency capping, aggregated ad reporting and to combat fraud and abuse. Asiafora Ltd. will not be responsible for any such user interactions with any of our advertising partners.

 

Our legal requirements/ premises for processing your data?

GDPR (Data protection legislation) mandates that we can process your personal data only if we satisfy one or more legal requirements, which are clearly drafted in the data protection law.

Asiafora Ltd. and its staff are bound by the mandates of the data protection law to ensure that our legitimate interests are not overridden by your interests or do not violate the users’ fundamental rights. We will process your personal data for our legitimate business interests by carefully considering that such interests do not infringe or violate your fundamental rights .Wherever we believe that your interests or fundamental rights might be at risk we will not process your personal data unless there is another legal premise for us to process (on occasions where we have obtained your consent to the processing act or it is obligatory for us to execute our contract with you or to comply with other legal obligations).

Asiafora Ltd. closely follows the legal clauses outlined in the data protection law and processes user data based on the following requirements/ legal grounds:

 User Consent: Asiafora ltd will seek/ obtain your consent on all forms in which you share your personal information/ data with us. Some example where we will obtain your consent will be:

  • sending you updated communication about our services or what is new on the portal
  • during surveys and on occasions where we request you to participate in market research campaigns.
  • tracking your location to deliver geographically specific information, specially on our app and website which you can browse on your mobile device.

Contractual/ Legal Obligations: Asiafora Ltd. will process your contact details, to set up your account and for the execution of any legal contract between “Asiafora Ltd.” as the service provider and you as the “end user”. This will be applicable in the legal premise where:

  • you participate in a promotional activity organized by us.
  • contribute to the blogs on our site
  • we need to communicate with you about any major changes to the terms of this Privacy Policy or to any other policy which impacts your usage of the portal.

To execute our legitimate business interests: Asiafora Ltd. will collect and use your personal data to execute our legitimate interests as a business, which are to:

  • profile and maintain a user database
  • create user/ demographic profiles for the continuous improvement of our listing service and related marketing activities
  • comply with our legal/contractual obligations to third parties, such as trading standards agencies and office of the ICO
  • enhance, develop and modify our website to improve user experience and satisfaction
  • train our staff so that we can provide our users with excellent service
  • respond to any enquiries or redressal of user complaints
  • resolve any dispute which may arise during the user interaction with our website/app
  • ensure effective functioning of our internal operations and administration
  • document and information management, such as retention of forms for compliance with legal regulatory guidance and/or defence of legal claims.

 Links to third party websites

Our portal/website www.asiafora.com contains hyperlinks to websites registered, owned and operated by third parties. This Privacy Policy does not apply to these third-party websites. We strongly recommend that you read the privacy statements on these websites, as you will be bound by their privacy statements. Asiafora Ltd. only acts as a link between you and these third-party websites and will not be responsible for your use of those websites or their use of any personal data you provide when visiting those websites. Your use of all websites and disclosure of personal information on those websites is your own risk.

 

Your Individual Rights

According to GDPR your rights are as follows:

  • the right to be informed
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling.

To read more about your rights, please follow the link to the ICO guidelines

You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data. You can also do so by writing to: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF calling: 0303 123 1113; or

 

Contact Us:

 If you would like to exercise your data protection rights or if you are unhappy with how we have handled your personal data, you may contact us by:

  • email: info@asiafora.com
  • Post: Asiafora Ltd. 30, Stephenson Road, Arborfield, Reading, Berkshire RG2 9NP;
  • Phone: 01183435032

 

Changes to the Privacy Policy

This Privacy Policy is created and updated on 10 August 2019.

This Privacy Policy will be updated regularly based on change in the nature of Asiafora’s business interests or relevant legislations. We would encourage you to read the policy whenever you provide any personal data in your interactions with us. You will receive alerts to major changes in policy and seek your consent but Asiafora Ltd. will not alert your personally on minor changes who do not override your personal fundamental rights.